"the battle is far from won."

how dare they! how dare they compare the famines and diseases that are ravaging most of the world with some overly priced clothing line that is being copied and marketed at a more affordable price.

taken from the globe & mail dec 7. my comments in caps.

When you start messing with my brand, it's time to mobilize... THIS MAKES ME SO ANGRY
Do they know it's counterfeit? DO WE CARE? Just as famine and disease ravage the Third World, a devastating clothing condition plagues Canada. According to the folks at urban-wear brand Sean John, knock-off goods are flooding the market, AFFORDABLE PRICES FOR THE AVERAGE CONSUMER harming legitimate manufacturers and retailers. In a passionately worded release, the apparel company created by hip-hop icon Sean Combs stressed that the biggest victims in the garb scam are the consumers -- salt-of-the-earth Canadians who deserve to "spend their hard-earned money on brands they like and trust." Brands such as Sean John, for instance.

In a cause that bizarrely recalls pop musician Bob Geldof's effort to raise funds for Ethiopian famine relief in 1984 GREAT CAUSE, Canadian hip-hop artists are involving themselves in a campaign to halt the trade of bogus tracksuits WANT TO STAND BEHIND A CAUSE - TRY WORLD HUNGER. The catch phrase of the effort is "Don't Buy a Lie," and the whole idea is to raise awareness of the senseless travesty of fake threads. HOW ABOUT THE SENSELESS TRAVESTY THAT WE ALLOW MILLIONS TO GO TO BED AT NIGHT SICK AND HUNGRY.

So, as in 1984, where the likes of Bono, Boy George and David Bowie huddled around studio microphones to sing Do They Know It's Christmas, at http://www.dontbuyalie.com there's a shot of Juno-winning rapper Kardinal Offishall in a recording studio, wearing a T-shirt emblazoned with the battle cry. Millionaire basketball player Chris Bosh of the Toronto Raptors is also involved.

Canadian authorities are taking steps to halt the counterfeiting, yet, according to the release, "the battle is far from won."

overheard 35 years ago in sears ladies fitting room. mom is buying teenage daughter a new pair of jeans. while daughter is in change room mom is bringing in various pairs for daughter to try on. daughter is bemoaning the jeans mom is bringing - "i can't wear these - they're not brand names" i felt sorry for the mom who was voicing her concern over the high cost of the more expensive brand names.

THEY ARE RIGHT - the battle is far from won when we who have much are so concerned about 'getting ours' and ignore those who have nothing.